Reflections Privacy Policy
Last Updated August 2025
Reflections Manchester Ltd now operates within Wendy Dunn Research Ltd (“we”, “our”, “us”).
We are committed to protecting your privacy and handling your personal information securely and responsibly in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.
Who We Are
Wendy Dunn Research Ltd is a full-service market research agency providing quantitative, qualitative research and viewing facility services. We are members of the Market Research Society (MRS) and follow the MRS Code of Conduct and associated professional guidelines.
Contact Details
Wendy Dunn Research Ltd
Harefield House, Alderley Road, Wilmslow, SK9 1RA
Email: wendy@athena-research.co.uk
Information We Collect
We may collect:
· Name and contact details
· Company and job title
· Demographic information and preferences
· Information submitted through contact forms or research participation
· Website usage data, including IP address and browser information
· Research responses, recordings or photographs where consent has been provided
How We Use Your Information
We use personal information to:
· Respond to enquiries
· Conduct market research projects
· Improve our services and website
· Send communications where consent has been given
· Meet legal and regulatory obligations
Our lawful basis for processing may include consent, legitimate interests, contractual necessity and legal obligations. Participation in research projects is always voluntary, and consent may be withdrawn at any time.
Cookies
Our website may use cookies and analytics tools to improve website performance and user experience.You can control cookie settings through your browser or cookie preferences. Disabling cookies may affect website functionality.
Data Security and Retention
We take appropriate technical and organisational measures to protect your personal data from unauthorised access, misuse or disclosure. We only retain personal data for as long as necessary. Research participant data is typically retained for up to 3 months after project completion unless a longer retention period is required.
Your Rights
Under UK GDPR, you have the right to:
· Access your personal data
· Correct inaccurate information
· Request the deletion of your data
· Restrict or object to processing
· Withdraw consent
· Request data portability
· Lodge a complaint with the Information Commissioner’s Office (ICO)
To exercise your rights, please contact us using the details above.
Complaints
If you have concerns about how your information is handled, please contact us first. You may also contact the Information Commissioner’s Office at: https://ico.org.uk
Changes to This Policy
We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated revision date.